“…by the way, I scored a huge appointment today since I’ve got all these great new Sales Bootcamp strategies. Thanks again, Jane!”

- Ellie Day, Ellie Day Collection

How to Sell Your Line to Boutiques
BOOTCAMP

for designers of apparel, accessories, jewelry, childrenswear, baby products, and T-shirts...from the comfort of your couch!

9 out of 10 independent designers will not make it through their second year in business.

What those 9 are missing is the ability to SELL ENOUGH to make a living. And here’s why…

They’re afraid to pick up the phone and since they haven’t practiced what to say – they botch it when they do
They don’t know the best way to approach a retailer
They’re missing the step-by-step specific SALES processes needed
The don’t understand the fundamentals of influential communication – the kind that makes your customer look twice
They give up way too early in the selling cycle – not wanting to seem salesy or pushy

To be the 1 who makes it, you need someone to take you gently by the hand and show you EXACTLY what you need to do, how to do it and in what order. Step-by-step.

But it’s not only knowing exactly what to do, if you have no accountability in getting these things done, you will not succeed.

Since only 1 out of 10 designers are likely to succeed, you need to do something to make sure YOU are that ONE… and that’s why I started this bootcamp.

Here’s what we’ll cover:

Session 1:

The single most valuable thing you need to be doing right now to grow your business
How you’re going to fit this class into your already busy schedule – simple and effective tips to get it all done
Why you want to sell more
Your line and its specific features vs. benefits – becoming influential
“A guy walked into a bar” exercise -- to nail down your exact target client and how you can help them
Where your target client hangs out and how to get to them
Three direct response “triggers” and how YOU can use them for your line

Session 2:

How to make a specific offer to buyers so it’s easy for them to buy
Your elevator speech and how to do an authentic one that makes people say, “Yeah, that’s for ME!”
Plan your selling strategy – mail vs. email etc. and decide on your three week plan
How to make a specific offer to buyers so it’s easy for them to buy
Pick 10 stores you want to target and make a SPECIFIC plan for each one that you can implement right away
How to draft an email that actually gets open – the template – what you must include and what to leave out
The “secret sauce” that got all four boutiques I approached on my first day out to place and order.

Session 3:

“Non salesy” sales secrets to sell your product in a low key, no pressure, ethical way
The ONE thing that drives retailers crazy about emerging designers and what you can do to get around it
Specific email critiques: Real-life case studies from Jane’s files of what works, what doesn’t
No more Shiny Objects
Script it – how to “speak” retail, not designer
Practice it (role-playing)
Plan your answers to 3 common buyer questions so you’re not caught off guard
Learn how to overcome your fear of calling a retail buyer – I’ll tell you what to say and how to say it to get the buyer’s attention
Your plan for continuing to take serious action

Here’s What You Get:

This program is a supportive and encouraging "webinar training classroom”. You can do it from anywhere. Each session is about 60 minutes and all you need is a computer.
The bootcamp is all done online and includes 3 LIVE group phone Q & A sessions with Jane. You also get “assignments”, notes, worksheets, templates and scripts to support the presentations.
You will get the recordings of all Q & A calls usually within 24 hours of the live session. Don’t worry if you don’t listen in live, just send your questions before the call via email (instructions will be sent to you), I’ll answer them live on the group Q & A and you can listen to recording right away.
Access to all trainings for one year so you won’t miss any important information. This means you can watch the Training Sessions as often as you like and completely at your convenience.
I'll give you simple yet powerful assignments to do as “homework” between bootcamp sessions.
Each session, you'll get several worksheets, downloads, cheat sheets, and notes to help you stay focused, stay on track, and complete your assignments. Doing these assignments and then asking Jane YOUR specific questions will help you grow your business SO much more quickly than you ever would on your own.

Live Q&A Calls with Jane:

Reminder: If you cannot attend the group Q & A calls live, don’t worry. You can send your questions before the call via email (instructions will be sent to you), and Jane will answer them live on the group Q & A and you can listen to recording right away.

Dates for Live group Q & A call with Jane:

Tuesday, January 24, 9 pm Eastern (8 pm CST, 6 pm PST)
Wednesday, February 22, 1 pm Eastern (12 pm CST, 11 am PST)
Tuesday, March 20, 9 pm Eastern (8 pm CST, 6 PST)

These dates are for Bootcamp and New Designer Program students only. Details about accessing the live calls will be emailed to current students. If you cannot listen live, you can also send your questions ahead of time (instructions will be emailed to you) and they will be answered on the call. Recording of all calls will be available usually within 24 hours.

What people are saying about Jane's Programs:

..."Jane Hamill's class for designers is the smartest money I ever spent

- A comment left on the Fashion Brain YouTube channel.

..."I love Jane's teaching style! The handouts are great, I can see that a lot of thought went into them. The New Designer Online Classroom is perfect for a beginner like me to start probing the information that's needed to focus."

- Miriam Palmer, San Francisco

Jane's teaching is very useful with a lot of information and common sense. I wish teachers in school and seminars could explain things in a similar way...thank you Jane!

-Monika Francikova, Ontario, Canada

My Guarantee: There’s no pressure… if you decide the program isn’t worth more to you than one latte a day for a month, just email me (within 7 days) and cancel. No questions asked. No hassle.

Jump-start your sales NOW!

Price: $99

Here is a clip from the bootcamp:

A little bit about Jane and why she is qualified:

After being in the fashion industry for over two decades, Jane Hamill knows that creativity isn’t enough to keep a business running. She focuses on thebusiness (add a space between side of things for her clients by working directly with creative entrepreneurs to keep them on track in categories such as how to sell your line, costing and pricing merchandise, how to authentically market yourself and your product, and all the steps needed to go from creative IDEA to actual SALES.

A few of her accomplishments include:

Created and designed her own line, the Jane Hamill line, for 14+ years as well as owned her boutique for the same time period (cleverly named Jane Hamill). The Jane Hamill line was represented in 5 showrooms across the country and sold in Marshall Field's, Mark Shale, Bloomies by Mail, Saks Folio, and numerous other specialty stores. Media where you’ve seen Jane include: CNN, Fox TV, InStyle, Lucky, Chicago Tribune, Chicago Sun-Times, WWD, Chicago Magazine, McCall’s.

Designed a line of bridesmaid dresses called Dress Fancy.

Was featured in media outlets such as CNN, FOX national TV, InStyle, Lucky, Chicago Tribune, McCall's, National Public Radio. Jane also did an essay for NPR's This I Believe series - also in the book of essays. (The topic? Barbie, of course.) http://www.npr.org/templates/story/story.php?storyId=5419659

Started Fashion Brain Academy (business coaching and e-learning site) in 2010 to help fashion designers and creative types with business side of things. Jane works with clients on authentic marketing, how to sell your product to stores and direct to consumers, costing and pricing to be profitabe, how to get it all done and prioritize, and business planning and direction. preparing your line for market, how to sell your line, best way to craft a sales email, different selling avenues, planning and direction, how to NOT go out of business).

Teaching at Columbia College in the Fashion Studies Department.

Enough, enough. You get the idea.

Still have questions?

Email us at brain@fashionbrainacademy.com or call us at 773.551.2111.